"Successful startup Founders are idea rich
but always want more time, energy and focus"
UPwind GS&O works with leaders to rapidly target their core growth drivers and execute operational strategies for results
Remove barriers that hold back your startup's growth
The UPWIND Advantage
Startups that make it from MVP, to launch, through scaleup and onto exit tend to have one thing in common: they invest more energy achieving big goals rather than dreaming big dreams.
Our team's first hand experience leading global startups is that, second to funding, the next biggest shortage in the startup ecosystem is seasoned executors.
It's not the 'big dream' that counts...it's the measurable results that matter.
Startup success doesn't come from crafting the perfect product before its put in front of a customer. UPWIND's success in scaling comes from putting that energy into rapidly experimenting to let paying users drive the product.
We don't dream big. We do big.
Tim Jones
Tim is an experienced global business leader with over a decade of startup experience across multiple industries. As CEO/COO/Regional Director he has built and led teams of several hundreds of employees from launch, scale-up, profitability and exit.
Tim leads from the front to discover leverage points while mentoring his team to rapidly target and unlock results.
Cheryl Chen
Cheryl is a growth and revenue ops leader with a passion for building something exceptional from scratch. With experience launching new verticals as first-boots-on-the-ground for Zomato and CloudKitchens, Cheryl works with fast paced teams across APAC and EMEA to build efficient and scalable operational machines.
The team at UPWIND Growth Strategy & Operations knows that there are a million things that get in the way of a 'good days work' for a startup founder. Half the battle is finding a way to side step the daily firefighting and make sure that solid, consistent progress is made on the things that really matter.
UPWIND originally began as an advisory network for successful founders to sound out ideas and hold themselves accountable. After seeing those founders have all the fun cracking the big challenges the team couldn't help but roll up their sleeves and get involved in breaking down barriers and building scalable growth alongside those founders.
These results in turn attracted more startups who wished they had a little more time, energy or 'JFDI' focus. Now UPWIND works with a global portfolio of startups who have one thing in common: they 'do big'.
UPWIND Principles
"The best part about startup is leading teams towards something you thought was impossible...just so that you can prove yourself wrong and change what is possible"
01
Intuition tells you where to look
Data tells you what to believe
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Rapid results are part art and part science
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Intuition is the sum of our experience and identifies opportunities long before we can explain them to others in a convincing narrative
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Data allows an experienced operator to filter out the signal from the noise during the search for paths to unblock progress
02
Test
Don't argue
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It doesn't matter who is right
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What matters is that the team identifies the next step forward as quickly as possible
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The fastest way ahead is almost always to try out multiple theories and let the customers decide.
03
When you know go all in
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As soon as a clear KPI signal emerges its time to stop the experiments.
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Everyone now focuses as a team on a single way forward
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They keep mining this lode until progress slows again...
04
You don't get paid by feeling comfortable
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...until that uneasy feeling of anxiety tells you its time to jump back to step 1 and look for ways to break through the latest barrier
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Listen to your emotions, they'll tell you its time to change gears long before your brain will
With
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a laser focus on growth
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scalable operational processes
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and inspired leadership